All In, All Season: Toyota’s biggest NFL campaign ever puts fans and community first
Toyota Gameday Giveaways put Brock Purdy’s favorite Sequoia model in the hands of fans
PLANO, Texas , September 2, 2025 /PRNewswire-HISPANIC PR WIRE/ — Toyota North America returns for its third season as the Official Automotive Partner of the NFL with its most ambitious commitment to date to deliver incredible excitement, community impact, and unforgettable cultural moments for fans, from preseason fantasy draws to Super Bowl LX.
The brand’s “All In. All Season” campaign efforts will focus on community impact through regional and national support of flag football for nearly a quarter of a million youth players, plus weekly opportunities for fans to win great prizes, most notably the first chance to win Brock Purdy’s favorite Toyota Sequoia Capstone, signed by the quarterback.
Brock’s favorite Sequoia model stars in the Toyota Gameday Giveaways
The fan-favorite Toyota Game Day Giveaways are back and better than ever after a successful inaugural year. Throughout the season, from the opening game through Super Bowl LX, up to 1,500 fans will win exclusive prizes by participating in real time. During every Sunday Night Football game and special NBC and Peacock broadcasts, such as the NFL season opener and Wild Card rounds, fans can visit Toyota.com/NFL to take on game-day challenges, like predicting a second-half rushing or receiving touchdown. If they guess correctly, they’ll be entered into a drawing to win a prize.
Throughout the season, weekly challenges will be launched and highlighted during select “Sunday Night Football” broadcasts in collaboration with NBC Sports and the NFL. Among this season’s grand prizes is Brock Purdy’s favorite Toyota Sequoia Capstone, along with a photo of the San Francisco quarterback with the vehicle and his signature on the dashboard.
NFL FLAG sponsorship and the ultraviolet-lit game
Toyota’s belief that American football strengthens communities has driven its support for more than 300,000 young NFL FLAG players across the country through sponsorships.
To cap off its season-long sponsorship, the exclusive Toyota Glow Up Classic returns—a flag football game under ultraviolet light that will take place during Super Bowl LX week in the Bay Area. Youth players will take the field under ultraviolet lights wearing glow-in-the-dark jerseys and gear for a truly unforgettable spectacle. Following the big game, Toyota will leave a lasting impact on the community by improving sports facilities for young people and providing kids with a better place to play, long after the Super Bowl has ended in the Bay Area.
Eli Manning, a spokesperson, stated: “At every level, football unites teammates and communities. Although it’s the number one sport in the United States, we still have much work to do to get more people involved in this great sport. Toyota’s sponsorship of NFL Flag Football, the NFL Player of the Year program, and the creation of the Glow Up Classic are giving future superstars the opportunity to shine.”
Toyota’s programs to make communities thrive and attract fans will be showcased with an advertising campaign featuring all the athletes on Team Toyota.
“All In” marketing efforts
“Few things unite people and strengthen communities like football. This season, we’re committed to bringing more kids to the field through NFL Flag, offering fans more ways to get involved each week, and creating cultural moments that move as fast as the game itself,” DeLilli said.
Fans will be able to see the Toyota team athletes: Purdy, Manning, Michael Pittman Jr., Kyle Hamilton, Puka Nacua, Jordan Love and Christian Gonzalez, who will come together at three key moments throughout the season, such as the debut to announce the “All In” campaign.
For more information about Toyota’s experiences throughout the season, visit Toyota.com/NFL .
About Toyota: Toyota (NYSE:TM) has been part of the cultural fabric of North America for nearly 70 years and is committed to promoting next-generation sustainable mobility through our Toyota and Lexus brands, in addition to our more than 1,800 dealerships. Toyota directly employs nearly 64,000 people in North America. For more information about Toyota, visit www.ToyotaNewsroom.com
