BUSINESS PROFILE – Someone Somewhere
Source: https://someonesomewhere.mx/
Someone Somewhere is a Mexican brand built on a simple idea: the products we use every day can also create opportunities.
The company collaborates with artisan communities in different regions of Mexico to integrate traditional techniques into contemporary products designed for everyday life. Each piece combines craftsmanship, design, and responsible production to create something with a purpose.
Traditional embroidery has entered a new realm: soccer.
Adidas and Someone Somewhere teamed up with 150 artisans from the state of Puebla to elevate the new Mexico Soccer National Team third jersey with their craft.
For the first time, a limited-edition soccer jersey embellished by Mexican artisans has been released.
The collaboration, which goes beyond a jersey, features a t-shirt, a dress, pants, shorts, and a jacket. The pieces were co-created with the crafters, from the research process to the design stage in three embroidery workshops in the Naupan community of Puebla.
Behind every Someone Somewhere piece is a story, a technique, and a person.
That’s why each piece has a tag with the name of the artisan who participated in its creation, directly connecting the wearer with the maker.
They prioritize environmentally friendly materials, design and quality to create pieces you’ll want to use for years to come.
Impact:
– 60% women at work throughout our value chain.
– More than 3000 of the artisans participating in the company have broken the cycle of poverty.
– 300% increase in their monthly income.
The company received the EY Entrepreneur of the Year Award Mexico 2025.
