HMC’S 2022 HISPANIC MARKET GUIDE EXPLORES HISPANIC DIVERSITY AND MORE

SOURCE Hispanic Marketing Council

FAIRFAX, Virginia, May 10, 2022 /PRNewswire-HISPANIC PR WIRE/ — The Hispanic Marketing Council (HMC) released its 2022 Hispanic Market Guide, the most comprehensive resource on the US Hispanic market. Hispanics are impacting the multicultural mainstream at a faster rate than expected, and have changed American culture and buying behaviors. Brands that make continuous efforts to connect with the multicultural market are seeing results that demonstrate the economic power of Hispanics. Aimed at both new and established brands, this new publication is available to view online or download for free.

HMC’s 2022 Hispanic Market Guide is the authoritative source for identifying companies with trusted Hispanic marketing insights. This guide not only serves as a valuable resource for marketers, but also includes top Hispanic marketing trends, research and insights from Kantar and Nielsen, as well as a profile on effective creative work for Hispanics developed by Círculo Creativo USA, the only non-profit organization dedicated to supporting creativity in the US Hispanic advertising market.

“Hispanic purchasing power is projected to increase 150% by 2025, to $2.6 trillion, making Hispanics the most formidable growth opportunity,” said Gonzalo del Fa, Chairman of the Board of HMC and President of GroupM Multicultural. . “This is the guide organizations should refer to when analyzing their marketing spending, distribution, strategies and partnerships. We are in the now, and the opportunity is now.”

Other highlights include:

– HMC verified advertising, media and marketing companies specializing in Hispanic marketing.

– Relations, sectors and key contacts for advertisers and agencies.

– Top trends for marketers, including diversity among Hispanics, cultural blind spots in entertainment and marketing, inclusive casting vs. representation in advertising, and much more.

– Extensive demographic, marketing and media information.

– A profile of key Hispanic ad campaigns and the power of simple ideas.

The HMC 2022 Hispanic Market Guide is available at hispanicmarketingcouncil.org/hispanic-market-guide/. For more information, visit hispanicmarketingcouncil.org and follow HMC on Facebook, Instagram and Twitter using @hmchispanic.

About HMC: Founded in 1996 as the Association of Hispanic Advertising Agencies, the Hispanic Marketing Council is the national trade organization for all trusted Hispanic-savvy media, communications and marketing companies.