“La piñata mágica,” Ismael Cala’s new, bilingual children’s book

PRNewswire Posted: February 8, 2017

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“La piñata mágica,” Ismael Cala’s new, bilingual children’s book about the joy of sharing

NASHVILLE, Tenn., Jan. 25, 2017 /PRNewswire-HISPANIC PR WIRE/ — After his successful children’s book, Ser como el bambú (‘Being like bamboo’), the bestselling author Ismael Cala, has once again reached young audiences with La piñata mágica (‘The magic piñata’).

The story — which is bilingual and illustrated — tells the story of Alex, a boy who is about to celebrate his birthday but has to learn an important lesson about selfishness.

Through its pages, illustrated in full color by Yunior Suárez, ‘The magic piñata’ draws its young readers into the world of its protagonist, whose parents are preparing a wonderful birthday party with a great big piñata, inviting children from the little town of Tepoztlán where Alex lives, to attend.

During the party, Alex discovers that he must share whatever tumbles out of the piñata with others, and this bothers him. From now on, he decides, he will ask his parents to celebrate his birthday a little differently: with two piñatas, one for his friends and one for him alone.

Now available on Amazon and in bookstores.

In a letter addressed to parents, Cala affirms that being self-centered is a harmful trait in a child’s personality.

“It is likely that a self-centered child will turn out being unsupportive as a child and as an adult. He will suffer a lot at every stage of his life, since he will not understand how other people relate to each other and share among themselves. Fighting against selfishness prepares our children to be better people, and helps them cultivate a spirit of kindness and fairness,” the author explains.

Ismael Cala had already made use of the figure of the piñata in his successful book, La vida es una piñata (‘Life is a piñata’), which provides inspiration to face life with the right attitude. He avails this picturesque artifact to teach children not just the importance but also the joy of sharing the good things of life.

“My story is about a piñata, because it’s entertaining and at the same time allows children to relate, to explore their own worth and individuality and the particular gifts that differentiate them as human beings,” Cala explains.

La piñata mágica is an excellent introduction to read to children because it has illustrated pages with short texts.  Additionally, Alex’s decisions and attitudes can be discussed with family to help children understand the consequences of being selfish, and teach them how to resist this negative attitude. Furthermore, the book is a great tool to help children learn a second language because it contains the complete text in both English and Spanish.

ABOUT ISMAEL CALA

Life and human development strategist, best-selling author and international lecturer.  For more than five years he was host of the prime time show CALA on CNN en Español.

He is currently considered one of the leading communicators in the Americas, and his message of social entrepreneurship, mindfulness and wellbeing is a touchstone for millions of followers attuned to his books, seminars, workshops and lectures throughout all of Spanish America.

He is the author of the bestsellers “La vida es una piñata” (‘Life is a piñata’), El analfabeto emocional (‘The emotional illiterate’) El poder de escuchar (‘The power of listening’), Un buen hijo de P (‘A real S.O.B.’) and  El secreto del bambú (‘The secret of bamboo’). He is the co-author of Beat the curve, with Brian Tracy.  He has worked with great teachers such as Deepak Chopra and  John C. Maxwell and undergone training with coaches such as Tony Robbins and Miguel Ruiz.

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