CHATTANOOGA, Tennessee, June 29, 2021 / PRNewswire-HISPANIC PR WIRE / – Echelon Fitness today announced its partnership with Pitbull, a GRAMMY®-winning independent international superstar artist, education advocate, entrepreneur, and motivational speaker. Also known as Mr. Worldwide, Pitbull is ready to ride as part of the official Echelon Fitness team.
In addition to financial investment in the company, Pitbull’s participation will deliver considerable new content and value for members of the Echelon community globally. The partnership will include the following:
• Exclusive hymn written to inspire members and make the world move and feel good. The anthem Echelon will be released as a single on his new album and will be featured on his upcoming I Feel Good tour and through Echelon’s radio and television commercials.
• Channel of special content dedicated “Ride with Pitbull”, which includes the music of Pitbull.
• Ability to participate with Pitbull himself and with some of his dancers, which will include classes created and taught by his dancers, The Most Bad Ones.
• Exclusive, co-branded bike and merchandise focused on the release of their Timeless album.
• Echelon’s collaboration with Pitbull’s SLAM education centers! through internships and university scholarships.
The presentation channel will be located within the Echelon Fit app (exclusively for members) and will highlight Pitbull’s brand, image, and music.
“It is truly an honor to partner with Echelon Fitness,” says Armando Christian Pérez (Pitbull). “With this new endeavor, we hope to open new paths for music and fitness. Music is the universal language. Fitness is a cultural movement. Together we will create a powerful generation. I don’t know about you, but that makes me feel good, hit it! “
“Learning that Pitbull was a fan of our product and our community was humbling,” said Lou Lentine, President and CEO of Echelon Fitness. “We have seen significant growth and increased confidence from key financial investors, including a recent investment led by Goldman Sachs. Pitbull has performed with some of the music industry’s greatest talents. And now his latest performance is with Echelon Fitness. We are very excited to welcome Mr. Worldwide to the team! “
For more information on the Pitbull channel, connected equipment, and Echelon subscription, visit https://echelonfit.com.
ABOUT ECHELON FITNESS: Echelon Fitness has revolutionized connected fitness from home since introducing its first Connect bike in 2017. What began as a mission to make healthy living feasible and accessible to all evolved into a line of innovative solutions from fitness as well as in a thriving community. For more information, visit https://echelonfit.com/.
ABOUT PITBULL: Pitbull invites disruption on a global scale as a GRAMMY®-winning independent international superstar, advocate for education, business entrepreneur, and motivational speaker. Winner of countless awards, dozens of international number 1 positions, hundreds of gold and platinum certifications, millions of single sales, 25 million album sales and over 15 billion video views, one of the most impressive careers in the history of music was what paved the way for him to make a real change. For more about Pitbull, visit: https://pitbullmusic.com/
