The Shift to the Multicultural Majority is happening faster than anticipated:

March 3, 2022

access to inspirational content for ideas and proven strategies to harness the growth potential of the multicultural majority

WE ARE HERE NOW!

SOURCE: Hispanic Marketing Council

FAIRFAX, Virginia, Feb. 23, 2022 /PRNewswire-HISPANIC PR WIRE/ — While 2020 Census projections show the non-Hispanic white population is declining eight years faster than anticipated, the multicultural majority—a reality for young people under 19—may be next year for the under 35 segment and for everyone under 50 in 2028. The entire marketing landscape will also need to adjust since WE ARE HERE NOW. This is the theme for the Hispanic Marketing Council Annual Summit series that will take place on virtual platforms from April 12 through the end of June.

“Despite the data, growth and proven ROI, Hispanics continue to be largely overlooked in many different ways, which is shocking as this is the segment that will ultimately determine whether or not a brand has staying power. multicultural majority is here; we are not what is coming, we are here now,” said Gonzalo Del Fa, president of HMC and president of GroupM Multicultural. “Our Annual Summit series will give marketers broader access to inspirational content for ideas and proven strategies to harness the growth potential of the multicultural majority.”

On April 12, HMC’s Annual Summit series will be a CEO roundtable featuring principals from major parent companies: Jackie Kelley, CEO of Dentsu Americas; Kirk McDonald, CEO of Group M; Scott Hagedorn, CEO of Omnicom Media Group; and Dave Penski, CEO of Publicis Media. Additional sessions will be held, including the HMC Strategic Excellence Awards and the highly anticipated Marketing Professional of the Year, featuring Julie Bowerman, Director of Marketing and E-Commerce for Kellogg’s North America.

The HMC Annual Summit series will cover other business development topics including identity and intersectionality, language and knowledge, the 2022 midterm elections, the new streaming economy, and the digital landscape. More details, including information about registration and broadcasts, will be shared soon.

For more information, visit hispanicmarketingcouncil.org and follow HMC on Facebook, Instagram and Twitter using the conference hashtag: #WeAreNow.

About HMC: Founded in 1996 as the Association of Hispanic Advertising Agencies, the Hispanic Marketing Council is the national trade organization for all trusted Hispanic-savvy media, communications and marketing firms.

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The Shift to the Multicultural Majority is happening faster than anticipated:

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