SOURCE: Industrias Banilejas S.A.S. (Induban)
Miami, FL, June 14, 2022 /PRNewswire-HISPANIC PR WIRE/ — The Dominican company Industrias Banilejas (Induban) announced the arrival of the renowned Café Santo Domingo in six states in the southeastern United States. This expansion in its distribution is thanks to the agreement signed with Goya Foods.
Café Santo Domingo, considered the most emblematic coffee brand inside and outside the Dominican Republic, will be available for sale in the states of Florida, Alabama, Mississippi, Georgia, South Carolina and Tennessee.
Manuel Pozo Perelló, president of Induban, explained that the expansion, made at the request of Goya, will add the presence of Café Santo Domingo in the southeast region of the country. The initial agreement between Induban and Goya Foods, signed last year, brought Café Santo Domingo to more than 20 states in the northeastern United States, including New York, New Jersey, Pennsylvania and Massachusetts, among others.
Pozo Perelló and Frank Unanue, president of Goya Foods Florida, participated in the signing of this new agreement.
“For Industrias Banilejas, the speed with which this second step of expansion in our agreement with Goya has taken place is more than significant, and more significant that it was the distributor who requested the presence of our brand in six other states due to the continuous demand from of buyers from supermarkets in the area,” said Pozo Perelló.
In recent years, Goya Foods has expanded its offering of products from Latin America. These products, which now include Café Santo Domingo, will be for sale in thousands of commercial establishments such as independent supermarkets, regional supermarket chains and national chains.
Café Santo Domingo arrives at the southeast market with the combination of the best coffees roasted to perfection, and converges in a complex aroma between hazelnuts, caramel and vanilla. The product will be available in two varieties, classic and espresso. The classic has the perfect balance between sweetness, soft acidity and the subtle bitterness characteristic of coffee. For its part, the espresso has an intense flavor and aroma with a robust body.
Pozo Perelló indicated that Café Santo Domingo, like other Induban products, also reaches the United States through the Amazon platform. The company launched its virtual store linked to the famous sales platform in 2020.
About INDUBAN: Industrias Banilejas S.A.S., (INDUBAN) is the main coffee producing company in the Dominican Republic. In 1945, it was born to dedicate itself to the purchase, processing and sale of coffee and, later, it became an exporter of Dominican gold coffee, which is highly recognized in the United States and Europe.
