Por Jaime E. Orozco, General Manager, San Matias Group, https://sanmatiasgroup.com/
If you need to get more conversations and profits for your endeavors to acquire new users, this is a great opportunity. The remarketing, also known as ‘retargeting,’ is building personalized advertisement signs (generally for display) for the clients or users that have previously visited your web or other sites
Then, with that knowledge, we can safely say that Remarketing is to reach clients or users that are already aware of your brand or you products but they need many opportunities to transform. The objective is to create a more personalized brand, to encourage the client or user in such products.
Remarketing can be used in SEM campaigns, display, email marketing, as well as announcements in the social sites and other channels.
How Does Marketing Work?
That is very simple, following these procedures:
- 1. Access the publicity account you like best and obtain your label for remarketing: the remarketing label is an HTLM code which will allow you to be included in all the pages of your web site before the label closes.
- 2. Work on one or several lists of Remarketing: Based on your needs, the page is formatted to show those concrete interests. That means the configured page will show a function such as showing the latest visits to your page in the last month or two months. It can even segment the information of a particular user or client such as the client’s preferences
- 3. Direct your campaign to work. Check the lists in Remarketing and choose your people; create a new campaign focusing con those users. You can also configure the language and geographical zone among other things.
- Create one or some variants for your announcements: this method gives you the option to create one or more creations using TES A O B. Using this method, you can pick the option that best suits your need and the information that best works for the betterment of the organization.
The process can be concentrated in three steps:
- 1. The client or user visits the web page or uses the product or branded service
- 2. The client or user is identified on a list of Remarketing with the chosen products or services.
- 3. An advertising campaign is organized directed at the list previously mentioned.
Taking into account the process of Remarketing, you may differentiate the types of Remarketing
- • Standard: The users or clients that previously visited the site will show the announcement display. These announcements will be shown at web sites and display applications: Google Ads, including more than two million sites.
- • Dynamic: similar to the previous one with the difference that it shows personalized ads about the products or services that clients have visualized at the web site.
- • Mobile applications: like it says, it is especially for applications or web sites using a mobile device.
- • For applications on the searching web: ad is shown in Google if the user has already visited the web page and continues to refine the target (user has visited the web page and continues searching for products or services that the organization offers).
- • Video: a list is shown not based on the visits to the web page but the downloaded videos from products or services at YouTube or when interacting with videos from the organization. Videos are downloaded at YouTube or interacting with videos from the organization. Videos are downloaded at the YouTube application, web page and applications that the organization owns.
- • Using the distribution list: A Remarketing List is created based on received mail and emails.