Source: Pew Research Center and others
– Total population: 61 MILLION + (80% U.S. Citizens)
– Population by 2030: 72 MILLION
– Media Age: 30 years old
– Millenials: 24 MILLION +
– Biggest Growth Region: THE SOUTH
– Buying Power: $1.7 TRILLION
– Largest Minority Group in Electorate: 13.3%
– Eligible Voters in 2020: 32 MILLION
– Registered Voters by Party: 62% Democrat / 34% Republican
– Top States for Eligible Hispanic Voters: California, Texas, Florida, New York, Arizona