Chispa and Voto Latino team up to encourage Latino voters to register and vote
Health care, immigration, jobs and the economy are key issues for Latino singles heading into the midterms
SOURCE Spark
DALLAS, Sept. 21, 2022 /PRNewswire-HISPANIC PR WIRE/ — Chispa, the most popular dating app built for Latino singles in the United States, teams up with grassroots political organization Voto Latino to educate, empower and mobilize to the next generation of Latino voters for the 2022 midterm elections.
The two organizations partnered in 2020, during the presidential election, to help motivate Latino voters in what turned out to be a defining year. According to the Center for Latin American, Caribbean and Latino Studies at the City University of New York, more than 61% of all Latinos over the age of 18 are registered to vote, an increase of 12 percentage points from 2016, and a record number 88% of registered voters cast their ballots, the highest percentage in history! Latino millennials also had the largest increase in voter turnout, rising from 47.4% in 2016 to 56.6% in 2020.
Rooted in Chispa’s mission to create unity and connections through shared culture and values, this electoral collaboration between Chispa and Voto Latino hopes to spark the same enthusiasm for the 2022 midterm elections, leveraging their extensive network and resources to mobilize Latinos who can vote.
“Most people think very little about the midterm elections,” said Maria Teresa Kumar, president and CEO of Voto Latino. “However, given the surprising actions taken by the Supreme Court this summer and the continuing speculation about the changes to come, it is vital that people make their voices heard. The ballot box is the most important instrument we have. Chispa helps us to access and activate one of the largest voting blocs in this country so they can share the information they need to register and make an informed decision at the polls.”
In addition to the alliance, Chispa has released new data to reveal the top issues among single Latinos this election cycle. Among the results:
73% believe their vote will make a difference in 2022
59% of respondents plan to vote in the midterm elections
Immigration, health care, and employment/the economy are the top three issues for Latino singles
With this in mind, Chispa will empower its users through tools that allow them to decide through selected content such as the following:
Voto Latino and Chispa co-branded voter registration page
Voter registration resources, including how to check registration status, how and where to vote, election reminders and deadlines
A hashtag that voters can add to their profile and a new feature in the Chispa app to help members discuss key voting-related issues with potential partners
“We are thrilled to rekindle this relationship with Voto Latino because it is vital that we work together to encourage Latinos to vote in November,” said Julia Estacolchic, Director of Brand and Marketing for Chispa. “Chispa has become a platform for advocacy for Latinos in the United States, celebrating our cultural pillars and a resource for our community to initiate positive change.”
About Chispa: Chispa is the largest dating app built for Latinos in the US, with over 6 million downloads, and its goal is to help Latinos create new connections with single people from different backgrounds, cultures, and backgrounds. and similar communities. The Chispa app is available on the iOS App Store and Google Play, in English and Spanish. For more information, visit www.chispa-app.com and follow @ChispaApp on TikTok, Facebook, Twitter and Instagram.
About Voto Latino: Voto Latino is a grassroots political organization focused on educating and empowering a new generation of Latino voters, as well as creating a more robust and inclusive democracy. Through innovative digital campaigns, culturally relevant programming, and authentic voices, we help the Latino community fully exercise its political power.
