Lionel Messi joins “Join the Planet” to lead the environmental cause
By Johani Carolina Ponce / Huella Zero
Lionel Messi strengthens his commitment to environmental preservation by actively joining Join the Planet, a global movement that seeks to address the current environmental crisis and raise awareness about the urgency of protecting nature and safeguarding our planet.
The renowned Inter Miami player will use his global renown to make a large-scale positive impact in the fight against the environmental crisis. His goal is to bring the message to places and people that have not yet been reached by conventional organizations. The alliance between Messi and Join the Planet will support the mission and projects of the ‘Join the Planet’ Foundation, committed to the protection of nature through attractive, innovative and global initiatives.
In a video, Messi expressed his commitment: “Let’s unite with Join the Planet to change the destiny of our planet. Let’s work together to save it and guarantee a sustainable future for generations to come.” This unprecedented initiative seeks to inspire individuals, companies and organizations to form a team and promote a global movement to care for the planet.
Messi and Join the Planet will reveal innovative developments, marking a milestone in their collaboration by transforming discarded materials into valuable products to finance global initiatives that protect and regenerate natural ecosystems.
Join the Planet, a brand committed to transforming waste into valuable products, seeks to amplify its reach through partnerships with renowned public figures like Messi, inspiring global participation and highlighting how collaboration can lead the way towards sustainable change.
In addition to joining the Planet, Messi has made his mark on sustainable fashion with the launch of the “Messi Verde” collection on his brand The Messi Store. This clothing line promotes the reuse of waste, contributing to the circular economy and sustainability. Made in Portugal from 100% recycled cotton, the collection includes hoodies, joggers, t-shirts, shorts and pants in neutral colors such as white, grey, blue and black.
The idea behind “Messi Verde” is to revalue the waste generated throughout the production chain, reducing or eliminating it, and increasing the life cycle of the products. The collection, with prices ranging from $35 to $110, is available in the official e-commerce store of The Messi Store, a brand creatively directed by Ginny Hilfiger, which has become a reference for premium clothing founded by Argentine soccer player Lionel Messi.
