Do you think your company is different?
Do you think your company is different?
By Jaime Orozco Sanchez, CEO
This is what makes a good idea!
It is impossible to consider creating a company without an initial business idea. Also, the more original and creative this idea is, the more likely it will be successful. However, finding that super idea is not easy because on many occasions what we believe to be innovative already exists, and in other cases it is not a viable business.
Although it is not necessary for it to be the invention of the century for a business to work well, the truth is that it must at least involve a new form of management, an innovative vision of a service or a new way of providing it to users.
At first glance this seems complicated, and of course it is not easy, but the most unexpected situation can turn out to be our best option. Something will always inspire us
Many of the professionals who become self-employed set up projects related to their profession or personal hobbies that are fields that they control and in which it is easier for them to detect shortcomings and find good ideas.
Others find inspiration by observing the people around them, launching products and services that can serve to improve their lives.
One of the methods most used by entrepreneurs is to transform or improve a business idea that already works, giving it new uses, new ways of selling or introducing some service or element that helps them to differentiate themselves from the competition.
Another formula is to take advantage of the impact generated by a new product in the market and try to cover some of the gaps that open up around it, such as, for example, the businesses that have emerged around the sale of accessories for recent generations.
There is also the possibility of inventing something totally new. This is a bit risky, because we don’t know how the market is going to react. It is a leap into the void without a network, which requires having great confidence in what we have created, knowing with absolute certainty that there is nothing like it on the market and investigating what competition we could have. It is even recommended that we previously carry out a small study among potential clients to get an idea of the reception that service or product would have.
Jaime Orozco/March 3, 2022
