FAIRFAX, Va., April 29, 2021 / PRNewswire / – Hispanics are the driving force behind changes in the American demographic landscape and popular culture. As consumers demand fairness and appropriate representation along with responsible and culturally literate practices from marketers, brands must lead with culture-based insights and centralize Hispanic marketing as a core practice to achieve market relevance and sustainable growth. To provide them with the necessary cultural insights, the Hispanic Marketing Council (HMC) published its 2021 Hispanic Market Guide, the most comprehensive resource on the US Hispanic market. The new publication is now available to view online or download for free.
“We are seeing a worrying trend of brands only investing in diversity, equity and inclusion initiatives and while DEI is important, that is only one piece of the puzzle,” said Gonzalo Del Fa, HMC President and GroupM Multicultural President . “With a multicultural majority now a reality for those under 18, and soon to be for adults under 35, Hispanics ARE the mainstream market, and brands must change the way they think and invest in Hispanic marketing. befitting the enormous opportunity. “
HMC’s 2021 Hispanic Market Guide is the competent source for identifying companies with trusted Hispanic marketing expertise. Not only does this guide serve as a valuable resource for marketers by including research and insights from Kantar and Nielsen, it also provides brands and journalists with an unrivaled intelligence tool for locating and targeting top market agencies. In this they are presented:
Top HMC verified advertising, media and marketing companies specializing in Hispanic marketing.
Relationships, sectors and key contacts for advertisers and agencies.
Extensive demographic, marketing and media information provided by Nielsen.
A deep dive into Gen Z, the first multicultural majority segment, and their parents. It includes statistics, cultural identity, attitudes towards hatred and racism, purchasing decisions driven by culture and reasoning for breaking brand, in addition to the cultural impact on brands, provided by Kantar and HMC.
Increased trend towards globalism in programming and viewing habits, the impact of COVID on attitudes and media consumption, and much more.
The HMC 2021 Hispanic Market Guide is available to view online or download for free. For more information, visit hispanicmarketingcouncil.org and follow the HMC on Facebook, Instagram and Twitter using @hmchispanic.
About HMC: Founded in 1996 as the Association of Hispanic Advertising Agencies, the Hispanic Marketing Council is the national business organization of all marketing, communications and media firms with trusted Hispanic knowledge.