CENTURY 21® Empowering Latinas Program Partners with Hispanic Heritage Foundation and Gaby Natale
MADISON, NJ, March 1, 2022 /PRNewswire-HISPANIC PR WIRE/ — Century 21 Real Estate LLC, an innovator and industry leader in franchising for more than 50 years, today announced that in collaboration with the Hispanic Heritage Foundation (HHF ), will expand its successful CENTURY 21® Empowering Latinas Program in 2022 with a national call that provides critical educational opportunities, including financial support, to 121 Latina entrepreneurs seeking a real estate license. This program was launched in 2018 as a market-focused campaign. The innovative program has enabled women in Florida, California and Texas to pursue a career in real estate. The Empowering Latinas program has also supported the work of philanthropic organizations such as the Eva Longoria Foundation and the Hispanic Heritage Foundation in their efforts to empower the entrepreneurs of tomorrow.
“HHF is delighted to once again partner with the CENTURY 21 brand in an effort to continue to diversify access to financial education and real estate career opportunities throughout the United States through the CENTURY 21 Empowering Latinas Program,” said Antonio Tijerino, president and CEO of HHF. “It’s even more exciting to work with a friend of mine and our organization, Gaby Natale, as spokesperson for the national campaign.”
“According to the Urban Institute, over the next 20 years, Latinos are projected to account for 70 percent of the growth in new homeownership in the United States*, which is why it is more important today than ever that our industry of professionals represents the same level of diversity as the communities we serve in markets across the country,” said Mike Miedler, president and CEO of Century 21 Real Estate LLC. “It is crucial that we not only open the door for more diverse candidates to enter our industry, but that we provide them with the critical financial, educational and business resources and support to put us on the path to real estate success. We are excited to bring the Empowering Latinas program to to the next level as we identify the most promising Latina entrepreneurs from across the country.”
As part of the brand’s efforts to further promote fairness and representation within the real estate profession, Century 21 Real Estate will host its first-ever virtual empowerment event, “IMPARABLES: An Empowering Latinas Event,” focused on inspiring the next generation of real estate leaders. Open to attendees from across the country, the event will be hosted by three-time Emmy Award-winning journalist, “El Círculo Virtuoso” bestselling author, motivational speaker and entrepreneur, Gaby Natale, and will feature Latina industry leaders who will share their own experiences and journeys within the industry, as well as best practices for achieving success as a real estate professional. Free registration for the event is available at century21empoweringlatinas.splashthat.com/.
“As someone who went from being unemployed to running a profitable business to becoming a bestselling author, I know how dramatically life can change for the better when you find the right tribe and tools,” said Natale. “Latinas are among the most resilient and entrepreneurial people of our time, but not all Hispanic women have access to the tools and education they need to achieve financial freedom and build generational wealth. That’s why I’m excited to partner with the CENTURY 21’s Empowering Latinas program as we help put more Latinas on the path to success.
“Receiving the Empowering Latinas Educational Grant was a pivotal moment in my life and career,” said Jeanette Avellaneda, Affiliate Agent with CENTURY 21 Garlington & Associates and 2018 Empowering Latinas Program Awardee. “At the time I was an unemployed mother of four kids who had just gotten divorced and was in danger of being evicted from our apartment. I never could have imagined how applying for this program would change our lives forever. With the support of the CENTURY 21 brand, I was able to start a fulfilling career that allowed me to buy my family’s first home, giving my daughter her dream Quinceañera party, and participating in all of my son’s graduation activities Beyond financial security, this career took me out of my comfort zone and gave me the opportunity to help my fellow Latinos who otherwise feel like they could never achieve their dreams of homeownership.
Latinas interested in applying for the educational grant can do so online at C21EmpoweringLatinas.com from March 1 through April 30, 2022. To qualify for CENTURY 21’s Empowering Latinas program, applicants must be at least 18 years old, be of Hispanic descent, have a high school diploma or GED, and be a US citizen or legal resident of the United States. Visit the Empowering Latinas website for additional program details and application forms.
*Source: Decennial census data and Urban Institute projections. https://www.urban.org/urban-wire/number-hispanic-households-will-skyrocket-2040-how-can-housing-industry-support-their-needs
About Century 21 Real Estate LLC: The approximately 148,000 independent sales professionals in approximately 14,250 offices spanning 85 countries and territories in the CENTURY 21® System live their mission every day: to challenge mediocrity and deliver extraordinary experiences. Century 21 Real Estate has numerous websites to help answer the specific needs of consumers. They are century21.com, century21.com/global, century21.com/commercial, century21.com/finehomes, and century21.com/espanol.
About the Hispanic Heritage Foundation: The Hispanic Heritage Foundation is a national nonprofit organization focused on education, workforce, social impact, and culture. Visit www.HispanicHeritage.org.
